As Head of Marketing and Sales at the innovative startup Everything.Insure, Tyne Van Der Merwe faced a classic growth-stage dilemma. His small team was stretched thin, trying to manage a multitude of complex ad platforms while keeping up with ever-changing algorithms. This resulted in a volatile, “up and down” performance and a frustrating inability to create stable growth.‍

The problem came to a head when they tried to scale. Pouring more budget into their campaigns didn’t increase returns; it actively reduced them. “We were spending 100,000 and getting less sales than we were when we were spending 50,” Tyne recalls.

This created immense pressure, making it nearly impossible to justify marketing spend to the executive team and build a case for future investment.

Having dealt with numerous agencies, Tyne was skeptical of the typical sales pitch. Kwery’s approach was a “breath of fresh air” because it was different from the very first conversation. It was a partnership built on Kwery’s 4 phase ‘Synthesis Approach’.

Synthesis Approach:

1. Insight: Instead of pitching a solution, Kwery’s investigative instinct led them to ask for data access to asses the current systems and performance. This data-first audit revealed “massive gaps” in tracking left by previous agencies. For the first time, Tyne could clearly appreciate that they “couldn’t see a full client journey.” This act of proving value upfront “was what actually sold me” and “instilled confidence in our team… with our ex-co as well.”
2. Integration: With the problems identified, Kwery provided the holistic expertise to fix the leaky funnel. They integrated the company’s CRM and analytics, creating a single source of truth and a “full picture of exactly who’s coming from where, where they’re going, what they’ve done, what they’ve bought.”
3. Optimization: With a rock-solid data foundation, Kwery’s senior-led service tackled the scaling problem, solving it “10 times over.”
4. Continuity: Unlike the typical agency “bait-and-switch,” Tyne works directly with Kwery’s senior team every week. This consistent, high-level expertise was crucial for making their smaller budgets outperform industry giants.

The partnership didn’t just fix a few campaigns; it transformed the marketing function’s impact on the entire business.

Measurable Impact:

• Achieved a P-factor of less than 1
• Broke company sales records for two consecutive months on the channels managed by Kwery.
• Increased broker sales pipeline by 50%.
• Solved a critical ad-spend scaling issue, turning a loss-making channel into a predictable growth engine.
• Achieved high brand visibility, with major industry players remarking they “see us nonstop, everywhere.”
• Established a fully integrated and trustworthy data foundation, providing a complete view of the customer journey for the first time.

Business & Team Transformation:

With Kwery managing the complexities of paid media, Tyne was freed from the tactical weeds. This gave him the time back to focus on high-impact strategic work, including building a live management dashboard that has “changed the way that we’re doing business.”

The project saved him from being “asked 10 million questions a day” and solidified marketing’s value internally. The trust is now so deep that the entire organization, from the CEO down, views Kwery as an extension of their own team.

Final word?