In today's digital age, it's crucial for businesses to have an effective marketing strategy in place. With so many channels and platforms available, tracking and measuring your marketing efforts to determine their impact and make data-driven decisions is essential. One essential tool that can help with this is call tracking software.
Call tracking software is a powerful tool that helps businesses understand the results of their marketing campaigns. It allows companies to track and measure calls made to their phone numbers and track the sources of these calls, whether it be through online ads, search engine results, or other marketing channels. By using call tracking software, businesses can gain valuable insights into the performance of their marketing efforts and make informed decisions to improve their strategies and drive better results.
CallRail
CallRail is particularly useful for businesses running pay-per-click (PPC) campaigns. PPC campaigns can drive a significant volume of phone calls to a business, and CallRail allows businesses to track the source of each call and determine the effectiveness of their PPC campaigns. By tracking and analyzing call data, companies can see which keywords, ads, and landing pages are driving the most calls and make adjustments to improve their campaign performance. With CallRail, companies can make data-driven decisions to optimize their PPC campaigns, increase their return on investment, and drive better results.
REI BlackBook - ProfitDial
REI BlackBook ProfitDial is a call tracking and marketing automation add-on designed for real estate investors. It provides tools to track and measure calls, analyze marketing efforts, and automate follow-up processes to improve conversion rates and close more deals. ProfitDial allows real estate investors to make data-driven decisions to optimize their marketing strategies and drive better results.
The Synergy
CallRail and REI BlackBook ProfitDial can work together to provide real estate investors with a comprehensive understanding of their marketing efforts and lead generation processes. By using CallRail to track and measure calls generated from PPC campaigns, real estate investors can gather valuable data on the effectiveness of their campaigns and make informed decisions to improve their performance.
REI BlackBook ProfitDial, on the other hand, provides advanced marketing automation features that allow real estate investors to automate their follow-up process and improve their conversion rates. By combining CallRail's call-tracking data with ProfitDial's marketing automation capabilities, real estate investors can gain a comprehensive understanding of their new leads and make data-driven decisions to optimize their marketing strategies and drive better results.
With the integration of CallRail and REI BlackBook ProfitDial, real estate investors can track and measure the effectiveness of their PPC campaigns, automate their follow-up process, and make data-driven decisions to improve their marketing efforts and drive better results.
The Benefits
Offline conversion data is crucial for the success of PPC campaigns because it provides a complete picture of the lead generation process. With offline conversion data, it can be easier to determine the actual effectiveness of a PPC campaign.
Real estate investors can better understand the sources of their highest-quality leads by tracking offline conversion data and making informed decisions to optimize their PPC campaigns.
Every time someone clicks on one of your ads, the advertising platform assigns them a unique ID. The unique ID can then be stored in third-party software like CallRail along with other details of the caller. Zapier can then send the Unique ID, the person's name, the campaign they interacted with, and other marketing data from CallRail to REI Blackbook after a call is completed adding this information to the contact that was created within REI BlackBook.
When a lead reaches a sales goal, you can send their unique identification number back to your marketing platform. This helps improve the algorithm by letting it know that the lead was of high quality and you want to find more leads like them.
Conclusion
By integrating these two tools, real estate investors like yourself can track your entire lead generation process and make data-driven decisions to drive better results. This can help you take your marketing efforts to the next level and provide a comprehensive understanding of the effectiveness of your campaigns.
You can read about how to set this up yourself here. "Integrating CallRail into REI BlackBook"
