Our Senior Attention, Accountable Reporting, and Proactive Testing Turned a Drifting Ad Program into a Revenue Engine for this Leading London Focused Property Buyer.
Gaffsy, a growing cash house buyer, had hit a plateau. Their PPC performance was flat, a feeling the client described as "stagnation". While the business itself was succeeding due to internal improvements, their ad campaigns suffered from a lack of proactive initiative. Reports were filled with "abstract numbers" that didn't connect to real commercial impact, and they knew they needed a new partner to break through.
Gaffsy's primary challenge was that their digital marketing had stalled. While a growing business, their success was happening in spite of their PPC campaigns, not because of them. They needed a partner who could provide the proactive, senior-level strategic thinking required to turn their ad spend into a reliable growth engine.
“We were promised not just results but growth... very demonstrably and very much backed by data, we were stagnant with our former firm."
We implemented our integrated methodology to fix the core strategic, technical, and commercial issues.
Phase 1: Insight
A deep review of their Google Ads, Analytics, and HubSpot CRM revealed critical issues.
Phase 2: Integration
We built a reliable data foundation based on the principle that "you cannot really improve something that you do not properly measure".
"...he came in... and he set up all the websites and the tracking and this tracking and that tracking... you know they know what they're doing. We're getting everything, all this tracking, it's all being set up, it's all being done properly."
- Max Royston, referencing Sergio.
Phase 3: Optimization
With trustworthy data, we moved to actively improve performance.
Phase 4: Continuity & AI Advantage
Finally, we used AI to create a unique competitive advantage.
By replacing a reactive agency with a proactive, senior-led partnership, Gaffsy now has a predictable growth engine. They have a partner who is "constantly tinkering" and genuinely invested in their success.
"You get the top guys and they both live for it and they're passionate about it... their success is your success and vice versa. And that's what you want in the people that manage your spend."
You don't need activity. You need profitable outcomes.
Send us your numbers and we will tell you if we can improve them.
