Having dealt with numerous agencies, Tyne was skeptical of the typical sales pitch. Kwery’s approach was a "breath of fresh air" because it was different from the very first conversation. It was a partnership built on Kwery's 4 phase 'Synthesis Approach'.

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Synthesis Approach:

1. Insight: Instead of pitching a solution, Kwery’s investigative instinct led them to ask for data access to asses the current systems and performance. This data-first audit revealed "massive gaps" in tracking left by previous agencies. For the first time, Tyne could clearly appreciate that they "couldn't see a full client journey." This act of proving value upfront "was what actually sold me" and "instilled confidence in our team... with our ex-co as well."
2. Integration: With the problems identified, Kwery provided the holistic expertise to fix the leaky funnel. They integrated the company's CRM and analytics, creating a single source of truth and a "full picture of exactly who's coming from where, where they're going, what they've done, what they've bought."
3. Optimization: With a rock-solid data foundation, Kwery’s senior-led service tackled the scaling problem, solving it "10 times over."
4. Continuity: Unlike the typical agency "bait-and-switch," Tyne works directly with Kwery's senior team every week. This consistent, high-level expertise was crucial for making their smaller budgets outperform industry giants.

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“We think of you guys as part of my team. It's not just you guys being accepted by me, it's being accepted by the organization. It's a big thing.”

‍Tyne Van Der Merwe, Head of Marketing and Sales, Everything.Insure

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The partnership didn't just fix a few campaigns; it transformed the marketing function's impact on the entire business.

Measurable Impact:

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• Broke company sales records for two consecutive months on the channels managed by Kwery.
• Solved a critical ad-spend scaling issue, turning a loss-making channel into a predictable growth engine.
• Achieved brand omnipresence, with major industry players remarking they "see us nonstop, everywhere."
• Established a fully integrated and trustworthy data foundation, providing a complete view of the customer journey for the first time.

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Business & Team Transformation:

With Kwery managing the complexities of paid media, Tyne was freed from the tactical weeds. This gave her the time back to focus on high-impact strategic work, including building a live management dashboard that has "changed the way that we're doing business."

The project saved her from being "asked 10 million questions a day" and solidified marketing's value internally. The trust is now so deep that the entire organization, from the CEO down, views Kwery as an extension of their own team.

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“You weren't selling me anything, you were actually offering me a solution... Your approach to it was such a breath of fresh air... You really instilled confidence in our team, not just with me, but with our ex-co as well.”

Tyne Van Der Merwe, Head of Marketing and Sales, Everything.Insure